How to add modernity and relevance to what is already a market-leading snacking range?

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Solution:
‍Develop a completely new range of sweet and savoury flavoured nuts and then build on the consumer connection in a way that is relevant, distinctive and memorable. Have the courage to be creatively playful, a bit quirky, a bit unexpected. And along way maintain a clear and direct connection to the brands core positioning: We Speak Family.