CR-V Launch:

How to successfully relaunch the new hybrid Honda CR-V when the 'electrics' are making all the noise?

Solution:

Celebrate the differences and the engineering excellence of the new CR-V. But also develop a multi-channel creative circuit-breaker that delivers immediate awareness and cut through.

ZR-V Launch:

Building upon many years of race-bred success and design innovation, Honda wanted to redefine the joy of driving with the launch of the all new ZR-V. So, that’s exactly what we did.

Solution:

The all-newZ-RV isn’t just another family SUV. With a powerful e:HEV powertrain, refined styling and a brand-new premium interior, the ZR-V is what dreams are made of.With all this in mind, we created a bold through-the-line campaign to match.What followed was test-drives, sales and a New Zealand Car of The Year award.