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How to create a more meaningful connection with the consumer when the big boys have more money and more muscle?
Solution:
Out-think them, out-manoeuvre them. Start by launching a new and unique hero product to capture attention (the new Dosh Visa card), narrow the focus (target GenZ and Millenials), leverage the high-density ‘circle of trust’ insight and develop creative communications with charm, personality and charisma.
"This campaign was all about putting the Dosh Visa card on the map with wit and likeability. Key to success here was great casting, perfect timing and the creation of suspense to make the videos so watchable.
Kelly Putter, Creative Director
How to create a more meaningful connection with the consumer when the big boys have more money and more muscle?
Solution:
Out-think them, out-manoeuvre them. Start by launching a new and unique hero product to capture attention (the new Dosh Visa card), narrow the focus (target GenZ and Millenials), leverage the high-density ‘circle of trust’ insight and develop creative communications with charm, personality and charisma.
"This campaign was all about putting the Dosh Visa card on the map with wit and likeability. Key to success here was great casting, perfect timing and the creation of suspense to make the videos so watchable.
Kelly Putter, Creative Director
